Skip to primary navigationSkip to main contentSkip to footer
  • Visit Us in Viera, FL
  • Call Us: (321) 215-2222
  • Send Us a message
  • Make an Appointment
Genna Jewelers logo
  • Shop All
    Bridal Jewelry
    Engagement Ring SettingsBridal SetsWomen's BandsMen's Bands
    Fine Jewelry
    RingsEarringsNecklaces & PendantsBracelets
    Diamond Jewelry
    Fashion RingsEarringsNecklaces & PendantsLab Grown Diamond Jewelry
    Colored Gemstone Jewelry
    Fashion RingsEarringsNecklaces & PendantsBracelets
    Precious Metal (No Stones)
    RingsEarringsPendants & NecklacesBracelets
    Men's Jewelry
    Chains
    Pearl Jewelry
    Shop by Designer
  • Bridal
    Shop
    Engagement Ring SettingsBridal SetsWomen's BandsMen's Bands
    Loose Diamonds
    Natural DiamondsLab Grown Diamonds
    Gabriel & Co.
    Engagement RingsWedding Bands
    Custom Bridal Jewelry
    Learn
    The 4Cs of DiamondsChoosing the Right SettingLearn About Metals
  • Diamonds
    Loose Diamonds
    RoundPrincessEmeraldAsscherRadiantCushionOvalPearMarquiseHeart
    Diamond Jewelry
    Fashion RingsEarringsNecklaces & PendantsLab Grown Diamond Jewelry
    Popular Styles
    Diamond StudsTennis BraceletsCircle PendantsHalo Pendants
  • Gemstones
    Popular Gemstones
    CitrineEmeraldGarnetJadeOpalRubySapphire
    Colored Gemstone Jewelry
    Fashion RingsEarringsNecklaces & PendantsBracelets
    Birthstone Jewelry
    Pearl Jewelry
  • Services
    Cleaning & Inspection
    Custom Designs
    Eyeglass Repair
    FAQs
    Financing
    Gold Buying
    Jewelry Appraisals
    Jewelry Education
    Jewelry Repairs
    Jewelry Restoration
    Pearl & Bead Restringing
    Rhodium Plating
    Ring Resizing
    Tip & Prong Repair
    Watch Batteries & Repairs
  • About Us
    Our Story
    FAQs
    Buying Diamonds with Confidence
    Reviews
    Send Us a Message
    Make an Appointment
    Call Us: (321) 215-2222
    Visit Us in Viera, FL
  • Contact Us
  • Visit Us in Viera, FL
  • Call Us: (321) 215-2222
  • Send Us a message
  • Make an Appointment
Genna Jewelers logo
Log In My Cart (0)
  • Toggle Search Menu
  • Toggle My Account Menu
  • Toggle My Wishlist
  1. Home
  2. Education
  3. Gold Buying Guide

Gold Buying Guide

The price of gold is changing every minute, which constantly affects the retail cost of fine jewelry. Bring your unworn jewelry into Genna Jewelers, and we can give you a detailed quote based on today’s gold market.

What You Need to Know:
Whether you’re interested in buying beautiful gold jewelry or selling unwanted gold items, understanding the price of gold and how the process works can help you get the best value. Here’s everything you need to know about gold buying and selling at Genna Jewelers.

How Gold Buying Works:

  1. Bring your gold items (jewelry, coins, etc.) and a valid ID to our store.
  2. We’ll test and weigh your gold in front of you using certified equipment.
  3. Our team will calculate your payout based on purity, weight, and the live gold price.
  4. You’ll receive a no-obligation offer!
  5. Payment is made immediately–or ask our team for available payment options.

Note: Gold prices and final offers may vary. Offers depend on purity, weight, item condition, and the current market price.

The Current Price of Gold

Please refresh the page to update the live price of gold in real time.

Live Gold Price - Courtesy of kitco.com

Source: kitco.com

Frequently Asked Questions

Do I need an appointment?
Walk-ins are welcome, but appointments are available if you prefer. Contact us to schedule or make an appointment on our website.
Can I get a quote over the phone?
Sometimes we can provide a rough estimate, but final offers require in-person testing and evaluation.
What kind of ID do I need?
A valid government-issued photo ID is required for all gold transactions.
How do I get paid?
Payment is made immediately. Ask our team for available payment options.
Why Does Gold Price Change?
Gold prices fluctuate based on international markets and economic factors. We use up-to-the-minute rates so you always get a fair, accurate offer.

Security & Transparency:
All evaluations are done in your presence using certified scales and testing equipment. Your privacy and security are always our top priority.
Genna Jewelers - Back to homepage
  • Contact Us
  • Custom Jewelry
  • FAQs
  • Store Policies
  • Store Services
  • Make an Appointment
  • Visit the ags website
  • Visit the gia website
  • Visit the rjo website
  • Privacy Policy
  • Terms & Conditions
  • Accessibility Statement

© 2025 Genna Jewelers. All Rights Reserved.

Powered by: Punchmark

My Bag

Loading

Learn how we use cookies in our Privacy Policy or manage cookie preferences.